Members
Ladurée at the International Tea, Jam and Honey festival
Special tea, jam and honey collection
Ladurée at the International Tea, Jam and Honey festival
5 May 2019
Our member Ladurée represented its products at the International Tea, Jam and Honey festival that took place at the Mtatsminda park on Sunday 5 May.
Ladurée presents the classical versions of tea – Earl Grey, lapsang souchong and Darjeeling – but there are also exclusive blends created especially for the company.
Perfumed teas with instantly iconic tastes you will find nowhere else; teas such as the Ladurée blend, which has been seducing customers for 15 years with its notes of orange, blackcurrant, cinnamon, vanilla and bergamot. Or the Marie-Antoinette, which has been the best-selling tea in the tearooms for the past four years.
Ladurée’s tea collection has been developed by leading experts in the field. Created exclusively for Ladurée, our unique flavours are popular with our customers throughout the world.
In recognition of this popularity and to promote their teas to the widest possible audience, Ladurée have decided to create a unique, dedicated brand.
The collection is divided into four categories:
- special creations,
- classics,
- gourmet varieties
- infusions.
In keeping with the Ladurée tradition and in line with their core values of beauty and quality, particular emphasis has been placed on the presentation boxes for this collection.
The aim is to ensure that Ladurée teas continue to gain popularity.
Ladurée Georgia decided to participate in International Tea Festival in Mtatsminda Park in order to introduce the local audience as well as international guests of capital with Ladurée tea, honey and jams.
It was interesting for the audience to taste the product since tea is less associated with the brand . By participating in this festival we created a high awareness about the brand in mass public as well as introduced with our limited collections of tea, jams and honey, customers had unique chance to taste the product which made them convinced how great is the quality and taste of Ladurée product.
Ladurée Georgia team plans to participate in other festivals related to products they sell, and next event is on 12 of May , International Wedding Fair where our team will represent magnificent wedding cakes from Ladurée head pastry chef, design of which has been created back in glorious royal epoch of Versailles.
