Event report
Networking cocktail Air France - Atout France
Networking and company presentations
Networking cocktail Air France - Atout France
7 May 2019
On May 7th, the CCIFG organised a networking cocktail with the representatives of Air France and Atout France.
Atout France
Atout France, France's tourism development agency, is responsible for strengthening the positioning of the France destination abroad.
Frane welcomed about 90 million international visitors in 2018 and is the N1 tourist destination by volume. The revenue generated by international tourism in France amounted to 53.7 billion euros in 2017.
Their strategy:
Investment: the government supports the regions in their development strategy and in setting up their investment projects via the nationwide "France Tourisme Ingéniérie" scheme managed by Atout France.
Promotion: to promote the diversity of its tourism offer, France has built its promotional strategy around 15 global destination brands.
The government also encourages the emergence of new destinations through the deployment of Destination Contracts with the support of Atout France.
Air France
Air France, French aviation company just opened a direct flight twice a week from Paris to Tbilisi.
Air France-KLM group's main businesses are passenger air transport, freight and aeronautical maintenance.
They presented their two offers:
Corporate: Blue Biz - earn Blue Credits on every trip on AIR FRANCE and KLM that will be redeemed for free tickets, upgrade, extra baggage and more.
1 Blue credit = 1 EUR
Personal loyalty program: Flying Blue- different packages (4) with different advantages !
