The CCIFG hosted its twelth General Assembly on November, 22nd !

Thursday, November 23, the President of the CCIFG, Antoine Bardon, as well as Natia Javakhishvili, General Director were happy to receive, at the Pullman Tbilisi Axis Towers hotel, the members of the Chamber for the meeting of the Board of Directors and the holding of the Annual General Meeting.


During the General Assembly, the 2023 activity report was presented, as well as the financial report.


It was an opportunity to look back on the highlights of the past year, from the European zone meeting of the CCI France international which was held at the beginning of February in Athens, to the seminar on corporate governance led by François Cottignies at the end of June, through the creation of the Committee of Women Entrepreneurs etc.


The CCIFG also had the honor of presenting its 9 new members, who were able to meet the rest of the assembly. 


The members of the CCIFG renewed their confidence in Dominique Bayvet and Paata Moseshvili, re-elected to the Board of Directors. 


The event ended with a dinner at the Dumas restaurant ! 


We would like to thank each of the members for their participation as well as the Pullman Hotel for organizing the event.

Sectors & markets Tourisme - Loisir - Culture

Welcome Challenge – Hospitality and Travel Industry

Tourism forum combined with start-up competitions.

Welcome Challenge – Hospitality and Travel Industry

23 October 2018


Introduction to the World Challenge


   The Welcome Challenge is organised by CBC Georgia. The founders Gela Andrew Suli and Saba Kiknadze came with the idea 2 years ago when both men went to a start-up championship in Copenhagen. They decided to organise a forum in which start-ups will pitch their ideas in front of an international and competent jury.

   For this second edition focused on Hospitality and Travel Industry, 21 start-ups were gathered. These 21 start-ups were pre-selected and were going through the semi-final and final stages.


Tourism industry in Georgia


   Tourism is a driving engine for Georgia and is progressing very fast. First of all, in 2018, the country received 8.5 million international travellers. Tourism represented 2 billion of revenues in 2017. In 2018, it is expected to exceed 3 billion. Also, Georgia is at the 4th place among the fast-growing destination in the World Tourism Organisation’s 2017 report, testifying of the tourists growing interest for the country.

   Georgia is nevertheless facing a challenge that is to service with quality the flow of oncoming tourists.


Start-ups: an innovative tool


   In order to remain competitive, it is important for a country to invest in new developing ideas, so in start-ups. There is a need for constant innovative solutions and unique travel experience.

   In order to remain innovative, entrepreneurs need to look for disruption: “an interruption in the usual way that a system, process or event works”. (Cambridge dictionnary)

   This is what made the success of companies, such as Google, Facebook, Amazon, Uber, Airbnb.. These young companies are having a turnover much more important than traditional and old ones.

   -Amazon succeeded to make money on an industry with a very small margin (books) by removing the capital of the retail estate.

   -Uber spotted the need to connect drivers with clients.

   -Airbnb connected people with flats.


The advices given to new entrepreneurs:


1.     Identify a gap that need to be fill

2.     Ask why it was no done before: New? What went wrong?

3.     Imagine the worst cases scenario to expect and be prepared to the downtowns.

4.     Raise more capital that needed.

5.     Be surrounded by people smarter and with different skills.


The way of doing advertisement also changed. First with the apparition of digital communication channels but also through the consumer behaviour. Now companies need to engage more with the final consumer.

Below the steps to engage:

1.     Be discovered – need for differentiation thanks to a concept.

2.     Behaviour segmentation -what people do and not always who they are (look at people activity)

3.     Communication - no mass communication but targeted

4.     Continuous relationships – permanent campaign and not only during special seasons

5.     Integrated channels – people are on different channels and not focus on only one.

6.     Data driven automation – need to analyse the impact


Start-ups’ competition and pitching


   The forum was followed by some start-up pitches where entrepreneurs where describing their projects to a jury in 3 minutes. Then the cession was followed by questions from the jury. At the end of the day some of them were selected for the next day to the final. 21 start-ups from various countries where attending.

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